I start with research and look for stats and examples. I also take a look at your site and your most popular content to get a feel of your tone. I find your most popular content via Buzzsumo or your Google Analytics. Then, I create an outline and send it to you.
Once it’s approved, I start writing. I include examples and stats so that the content is super actionable. In ~2 weeks, I send you the first draft. From there, we go over the edits and I edit as needed. When it’s done, you upload the final version to your website.